We Cast Our Dollars Like a Vote, Each Time We Shop

Did you know that in the U.S., we could fuel 1.5 million cars for a year with the oil used in making plastic for bottled water?

Facts like this, and many others are what make the new Smart Cart Quiz so compelling: they make us stop and think—how does our purchasing power create a ripple effect that spans across the world, each time we open our wallets?

Brought to you by the folks behind a brand new eBay marketplace for socially-responsible shopping, "WorldofGood.com," this quick and catchy quiz aligns consumer choice with the notion that we cast our dollars like a vote, each time we shop.

Launching early Sept., the marketplace will bring together hundreds of ethically-minded sellers, NGO's, media, and conscious consumers.